Mastering the fundamentals of product design is essential when you’re at the beginning of your designer career. Here we bring you 5 principles for those who want to brush up on their design sense and learn some basic design basis. Principles are the most basic truths that we can always trust and build new ideas on top of and also help us find the way to go when we have no clear evidence.
COLOR: Color has an influence in product design. The skill of using color effectively has many values, and the strategic choice of color can affect people’s behavior and sense of illegality. Our brain responds to color, and we usually don’t notice it. Once our eyes perceive the color, they connect with the brain and send signals to the endocrine system to release hormones responsible for mood and mood changes. The correct choice of colors helps put users in their minds and forces them to take action. Therefore, the basic knowledge of color psychology may be useful for improving the conversion rate of products.
WHITE SPACE: This is the unmarked part of the page. The space can be color or texture, but either way, it is a space in any design. It can be between buttons, images, links and text. You may meet a client who may think this is a waste of space, but it is very necessary. We need to deliver and develop layouts that are easy to understand and make people want to continue reading. If used correctly, it can change the design and provide many advantages for your website.
LEARN ABOUT YOUR CLIENTS: This can be done by implementing different types of surveys throughout the customer journey. How? With Feedback boxes, ask how often a user interacts with your software or what type of content they’d like integrated, send a thank you email and include a short survey to fill out. This data can be used to improve your product design.
MINIMIZE COGNITIVE LOAD: Every time you visit a website, a process of learning is initiated in the brain, your brain has to learn how to use the site. The working memory in which this information is processed and stored is limited, when it receives more information than it can handle, your brain begins to slow down or even abandon the task at. Avoid too many choices, too much thought required, Unnecessary Elements and lack of clarity.
HIERARCHY: is the choreography of content in a composition to communicate information and convey meaning. Visual hierarchy directs viewers to the most important information first, and identifies navigation through secondary content. This enables visitors to scan information and helps you communicate a message quickly and effectively. Within seconds, visitors should be able to pick up the key points and main message of the page. Color, contrast, and negative space, are some factors to manipulate hierarchy.