There is a long list of issues that can arise from having a website without robust security.
Without the proper security, you and your site visitors may be more prone to viruses or many other threats. It could also have a severe impact on your website’s ability to rank on search engines like Google.
You will also be more likely to lose business opportunities and revenue, hurting your chances of getting more sales and conversions from your landing pages and others.
Let’s take a look at the five biggest benefits of having a website that is secure.
1. Build Trust from Your Site Visitors
Ensuring that you have a secure website will make it trustworthy from the start. When visiting your site, instead of seeing the “not secure” message next to your URL, there will be a lock symbol showing that the connection to the website is secure.
2. Increase Search Engine Authority
Not only you will develop trust from the people who visit the site, but your Google ranking will also benefit. Therefore, fixing all potential security issues is a great way to boost your SEO authority.
3. Provide Safety for You and Your Site Visitors
Did you know that hackers attack websites across the internet an average of once every 39 seconds? An SSL Certificate provides an invisible barrier that prevents these individuals from gaining access to your information and the personal details of your customers.
4. Experience Higher Conversions
A lack of security on your website could lead most people out your page before they even get the chance to look at what you have to offer. Avoid this loss of revenue by making sure you have everything in order.
5. Avoid Security Cleanup
It is much more expensive to repair a website or remove viruses than it is to secure your site from the early stages. Take the extra step to add site security before it’s too late and all you’re left is cleaning up a mess of viruses or threats from hackers.