Mobile technology is growing at the speed of light in front of our eyes and when a new year arrives, mobile developers face a great amount of challenges, both in terms of adopting and understanding most of what we can of new technologies. We at InfinixSoft love to keep up with new trends, so we are constantly searching for info to be ready for what’s to come and we like to share some of them with you. Let’s take a look to the 7 top trends we’re anxious to see in this year 2015 for the mobile market.
In 2015 we will see our smartphones becoming the “command center” of a great number of wearables gadgets and sensors embedded in our clothes, such as health care sensors, smart jewelry, smart watches, display devices like Google Glass and much, much more. And with the Apple Watch ready to be launched in any minute, the territory war will begin with the Android wearable market, so is wise for developers to start working and don’t miss the train.
Some particular areas such as fitness, sports, hobbies, health care and fashion will be the most benefited from wearable gadgets, and there’s a lot of room to experiment and deliver information and services through apps specially designed for them.
During past few years, HTML5 has been evolved and multiplied its popularity worldwide because most developers found that is a robust platform, loaded with great features and powerful functionalities capable of generate stunning and beautiful applications.
Even some experts complain that HTML5 won’t be a simple panacea for mobile application portability because it’s fragmented and some functions are not completely polished yet, and some say that it can bring some implementation and security risks. However we believe that 2015 will be the definitive year for developers to adopt this language to create hybrid mobile apps that work on multiple platforms with ease, decreasing the focus on native apps.
What are we talking about when we say “micro moments” regarding mobile development? These are brief interactions where apps can capture the attention of a user and anticipate their needs, delivering short and customized mobile experiences in seconds.
With the advent of wearable devices, micro moment apps will be critically important for the evolution and mass adoptation of these devices. Unlike our mobiles phones and tablets, wearables will be able to present a digital reality that meshes almost seamlessly with our physical reality, instead of being an alternative one, these experiences are expected to incorporate contextual relevance and personalization.
For example, with the use of voice recognition a smartwatch can reveice a peripheral notification and with the use of voice recognition it can be quickly viewed, dismissed or responded to, ideally without fumbling to type or click. Therefore micro moments and apps that support them will be increasingly relevant for many users and developers looking for new oportunities in the app market.
Using your phone to pay for almost anything will become much safer and easier in 2015 thanks to the recent launch of Apple Pay, the platform that the company of Cupertino announced on september of 2014. Only a few weeks after its release, the system support cards that represent 90 % of the credit card purchase volume in the U.S. and can be used at more of 220,000 outlets, from small neighborhood stores to to retail chains.
As it needs the thumb impression to confirm transactions and purchase process is very safe to use because it makes use of tokenization procedure instead of sending your authentic card information. With great players as Starbucks validating mobile payment, the mass success of this method is certainly very close because consumers will be more inclined to use it to purchase low-value items as a starting point. Early adopter companies of mobile payments will set the industry standards this year and will be the ones to put our eyes on.
The market for enterprise apps will represent a great opportunity in 2015 for delevopers that want to work building and managing applications for this sector. In the next months, companies that are not yet using mobiles to work will start to adopt them as a valid working platforms, allowing their employees to keep doing their tasks, no matter what devices they are using. Furthermore, some experts predict that most desktop iterations of software will start to emulate their mobile counterparts, taking the mobile experience to the desktop environment.
Mobile applications will play a vital role in the growth of output and proficiency of an organizations. Tools as mobile device management, mobile application management, some elements of enterprise file synchronization, sharing, etc. will mature and grow in scope eventually addressing a wide range of mobile management needs across all popular OSs on smartphones, tablets and PCs. Management staff don’t want to look up information in separate data sources, they need seamless interactions with their enterprise that in term will enable them to get stuff done quicker and more efficiently.
Location-Based Marketing and Maps
This year more businesses and app developers will adopt Beacon and Location Based Wi-Fi Services because knowing user’s location to within a few meters is a key fact to deliver highly relevant contextual information and services as consumers walk by. Some hotel chains has begun to experiment with beacons to pre-identify hotel guests, others are testing apps that provides their user with geo-targeted coupons.
Other companies such as Target developed an app that features an “enhanced navigation” mode for their customers, which provides them with interactive store maps, (including a special version for Black Friday), to guide shoppers to the item they wish to buy. Other technologies such as precise indoor location sensing, combined with mobile apps and developers able to find creative uses, will enable a new generation of extremely personalized services and information.
Internet of Things
Our domestic appliances will start in 2015 to be a part of the Internet of Things and will be able to communicate in some or other way with an app on a smartphone or tablet. Mobile devices will perform many functions, including acting as remote controls, displaying and analyzing information, allowing our smart appliances to connect and post on social networks, updating their firmware or paying for subscription servicies, for example.
According to Garnet “the combination of data streams and services created by digitizing everything creates four basic usage models — Manage, Monetize, Operate and Extend. These four basic models can be applied to any of the four “Internets.” The Internet of Things will continue to expand, propelled by the ubiquity of user-oriented computing and it will be the focus of digital business products and processes.
As you can see 2015 will provide a lot of new opportunities for those who are looking to engage audiences with disruptive and creative mobile experiences. Here at InfinixSoft we are starting our engines to provide the world with great apps and passion. Keep in tune with us!