Google recognizes real human behavior when it comes to determining quality sites worthy of top search rankings. In turn, usability and UX design have become integral components to SEO. SEO (search engine optimization) is a process of optimizing websites for search engines. The point is to increase the visibility of the website and gain traffic on it, by taking the time to improve your UX design, you will also see improved SEO rankings, increased brand credibility, and better audience retention.

The SEO and UX specialists share a common goal, to create a website that is clear and attractive to the user. Here are some facts you should know:

  1. LOAD TIME: Page loading time was always a crucial aspect of SEO, but with the latest speed advancements, it has become a key factor to influence search rankings. As each second passes, it becomes increasingly likely that your audience will leave before they even access your page. Iif your site takes more than 3 seconds to load, then your bounce rate can increase by almost 32%. To improve website speed, make sure your site’s cache settings have been optimized properly, script files have been minified (made cleaner and simplified), and defer loading major script files (ex. JavaScript) until they are needed.
  1. SIMPLE SITE NAVIGATION: Your homepage is the first page that users land on to. Complicated navigation structures, although debatably more SEO-friendly, can disrupt a user’s experience, thereby causing them to leave sooner. emphasizes having a very focused website that offers a simplified navigation making every page easier for the users. 
  1. TEXT:  avoid large text blocks. Large blocks makes users exit your website without reaching the content they were looking for. The text should be divided into small fragments and have a hierarchical structure.This will make reading easier for those who enter your website.
  1. MOBILE FRIENDLINESS: Mobile-responsive design has become mandatory for both usability and SEO. Because over 50% of all traffic is now driven by mobile search. This approach not only benefits a constantly growing number of smartphone users who can browse the site more easily. It’s also beneficial for SEO and page indexing. Sites that are not mobile-responsive will compromise the experience of more than half their visitors, losing over 50% of their audience from the start.
  1. SESSION DURATION: The more time that the customer spends on a site or app, the more willing they will be to listen to the message that is being offered. The longer the better because that means your site is adequately fulfilling the user’s needs and expectations. Google analytics tools view sites with longer session duration times much more favorably as well. 

The above examples show how well-thought-out UX design can help to achieve SEO goals. By implementing an effective UX design, you’ll see improved user-engagement metrics and search rankings. So, follow these tips to improve your user experience and make your site more useful.

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