MATERIAL DESIGN: WHY IS EVERYONE TALKING ABOUT IT?

Surely you have heard about Material Design, and have even interacted with many applications that already implement this new concept. Let’s see what it is and why it is important to adopt this design philosophy in the applications we are developing today.

What is Material Design?

It is a new philosophy focused, initially, for Android OS; however, its implementation in the development world has been such a success that it soon began to spread to the entire web. Now we can find it, not only in Android applications, but also in web pages, applications, and other software platforms.

Matías Duarte, a chilean designer of user interfaces and current vice president of design at Google, is the mind behind this concept that revolutionized the visual look and usability experience of the programs that are currently being developed.

What is it based on?

What are the bases behind “Material design”, and what does it mean? This design philosophy took its name from material objects. According to Google’s official definition: “it is a language that combines the innovative principles of technology with the classic norms of design”.

It is thanks to the interaction in a series of patterns in which colors, shadows, depth, surfaces and edges play a leading role, just as in the material reality that we experience daily.

Matías Duarte explained that “unlike paper, Material Design can be expanded and resized in an intelligent way. Material Design has physical surfaces and edges. Scenes and shadows provide meaning about what can be touched and how it will move”.

Material Design was integrated into version 5.0 (Android Lollipop) as a replacement for the widely known Holo design style (named for its similarity to the appearance of a hologram).

What are their characteristics?

Since its presentation at the Google I / O 2014 conference, the concept of Material Design acquired great relevance in the world of designers, who began to implement its visual characteristics in the projects they carried out on a daily basis. Let’s see what these characteristics are:

In Material Design, the interaction between objects in space is transmitted through the principles of light, surface and movement.

It’s centered on a 3D environment, in which objects have three dimensions: width, height, and thickness. It is influenced by key elements of the print design, like fonts, colors, images, grids, scales and space, which create a hierarchical and meaningful structure that gives prominence to the user’s immersion in the digital experience.

Objects in the Material Design environment have parent-child relationships that determine their interaction. Each object can be subordinate to a single “parent” or “parent” object and can have any number of “children”. These new objects have all the properties of their “parent”, for example, position, rotation and elevation.

Have you already adopted the Material Design philosophy? Learn to work with this innovative concept in our certifications, so you can guarantee that  your users can enjoy an unbeatable experience!

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