Content Management Systems (CMS) have become the go-to platforms for website owners. This is because it offers them faster content management options, saving them time and valuable resources.
Content management used to be time-consuming and stressful. Content owners dedicated hours to creating their content. They also spent a lot of time managing and sharing their content to their target audience.
Thanks to CMS, the process is now less time-consuming and easier. One of the best content management systems available for content owners is Sitecore.
Sitecore is carving a niche for itself in the content industry. This article takes a look at Sitecore and highlights its features. It will provide an unbiased review of the CMS. The goal is to enable content owners to make informed decisions.
What Is A CMS?
A content management system (CMS) is a software application used for creating and managing content. CMSes are usually used for enterprise content management (ECM) and web content management (WCM). An ECM promotes effective collaboration in the workplace by combining digital asset management and records, document management and offering end users with role-based access to the company’s digital assets. A WCM, on the other hand, facilitates collaborative authoring for websites.
The introduction of Content Management System has revolutionized content development. Web owners and designers are able to handle content with relative ease. The system makes their jobs easier unlike the stressful manual process they were used to.
Developers now have their jobs simplified for them. They no longer have to go through the stress of writing thousands of codes for a single project. They can switch to a CMS and create a website. It is faster, easier to use, and less stressful. The learning curve is easy.
The ease allows professional developers to do their jobs faster. Web owners can also handle their content with relative ease, unlike in the past. This explains the importance of CMS to content developers.
Let’s see how CMS benefits both web and content developers.
Importance Of CMS
CMS offers many benefits which make the work of individuals handling content a lot easier. Some of these include:
1. Improved Content Management
How you manage your content speaks volume of your work. Content management has not been easier than now. You can create a lot of web content and manage it with ease. You can create images and text. Audio and video are also created with relative ease on CMS.
Aside from creating content in these different formats, CMS allows you to edit and post them without a hassle.
2. Responsive Websites
One of the biggest challenges that CMS solves is responsiveness. Today, people visit websites from a wide range of devices. While some use Android devices, some use iOS. Some browse for information on the Internet or do some shopping on their desktops. That’s how diverse the available options are.
Optimizing a website to look great on different devices without the right tools can be really challenging and time-consuming. It will take a large sum of money that businesses and website owners can put to better use.
CMS introduced responsiveness to address this issue. A responsive website built on a CMS will look great on any device. It is immaterial whether you are viewing the website on Windows or macOS.
3. Multilingual Support
On a CMS platform, you can design a website that supports a good number of languages. You can develop content for your blog or website in English on the platform. Then, make it available to speakers of other international languages. Russian, French, and Chinese are other languages you can translate your content into.
The web design industry has a good amount of content management systems. The notable names are:
These CMS power the following:
- Static websites
- eCommerce stores
- Membership sites
- Social networks
- Outline courses
Another important and easy-to-use content management system is Sitecore. What about this CMS?
What Is Sitecore?
Sitecore is one of the leading enterprise-level content management systems built on ASP.NET. Sitecore offers web content management and multichannel marketing automation software.
It allows web content editors and marketers to have full control over all aspects of their website. Developers can handle blog posts and social integration with Sitecore. It is also a great platform for eCommerce and personalization.
The platform came into existence in 2001. Since then, it has helped many developers to achieve their dreams, helping them build websites for a wide range of purposes without spending much time.
Sitecore has undergone several updates with the addition of new features. Old features are also upgraded to offer developers the latest tools in the industry. As of the time of writing, it is on its 7th version. It currently has ASP.NET 2.0/4.0.
Sitecore provides developers a platform that offers them a unique experience. This comes in handy when handling jobs with different requirements for their clients.
The platform has tons of online content strategies for users. Behind it is a web content management system that contributes to its robustness. So, developers can create awesome websites with compelling formats.
Behind its CMS functions is the Sitecore Web Experience Manager. It offers scalability and content management, necessary tools for users.
1. Sitecore Experience Manager (XM)
Business owners need a powerful platform for their services. Several enterprises are taking advantage of great platforms for business growth. It helps them to move their businesses to the next level.
The Manager offers users some great features. Some of its features that support this use are:
- Multi Language Content
If you are targeting the global market, you need a website that can offer you that feature, Sitecore does.
It also comes with multilingual and multisite content management. This feature will help you share your content with your target audience, irrespective of their chosen language.
You can create content with ease and deliver them in many languages. With the Manager, you can manage the content on several sites as well.
Sharing the content between thousands of domains and microsites is beneficial. Your customers can have a consistent experience on your website in their language.
The platform itself is available in 6 languages. Whether you are an English-speaking user or you are comfortable with French, you can use it.
Sitecore also allows you to develop a site that supports many devices. This eliminates the need for recreating content for different platforms or websites. Create your content once and share it across different displays, devices, and channels.
- Easy Design
Sitecore has a built-in Experience Editor. With the editor, designing a website won’t take much of your time. As a developer, you can choose from the available drag-and-drop templates for easy design. This enables you to do your job without too much stress.
- Multi Site Management
Sitecore also allows developers to manage many sites from the platform. So, you can create several websites for your clients and manage them with ease.
- In-Session Personalization
Sitecore has an In-Session Personalization feature. It is a great tool for content changing in real-time. You need this to meet your site visitors’ needs. Data capturing from a visitor’s interactions with your website is easy when using it. With the captured data, you can have an insight into the individual’s experience. This allows you to provide your visitors with custom-made content tailored to meet their needs.
- End-to-End Content Management
Sitecore allows users to manage their content across all channels. It also enables them to make a connection between customer behavior and content. So, users can understand the type of content that appeals to their customers most.
- Multi-Channel Support
Sitecore also offers a memorable user experience for different channels. It supports voice, mobile, and other emerging channels.
2. Sitecore Experience Platform (XP)
This plan contains all the features in Sitecore Experience Manager. More so, it offers the following features:
- Marketing automation
Regular engagement with your visitors and customers is important for your business’ growth. The automated marketing feature allows you to plan interactions in advance. You trigger them at the appropriate time.
You can do the following with the marketing automation feature:
o Execute marketing campaigns with automated experiences and content.
o Streamline your interactions and content across all your promotional channels. You can streamline your response too.
o Keep growing your customer relationship. The goal is to get a lifetime value from satisfied customers.
So, you can adapt your communication to your audience. Offer personalized conversation to make your audience feel appreciated.
- Machine learning
The machine learning is a great tool. It helps users to use the data they collect from their website visitors. It helps you to achieve this by extracting some information from the collected data. It uses the extracted data to streamline redundant tasks and unlock several opportunities.
- No compromise headless with Sitecore Omni
There is also headless architecture. This is a great tool for creating content and showing it anywhere. This saves time and resources as it eliminates the need for content duplication.
You can also use new channels such as VR, IoT, and AR to move your business to the next level.
Sitecore offers some advanced features for business growth. Some of them are testing, personalization, and analytics.
3. Sitecore Experience Commerce (XC)
Personalizing your business journey has never been easier. The platform merges commerce, content, and data to provide practical commerce solution.
Besides the features in Sitecore XP, it offers the following attributes:
- Catalog and inventory management
Inventory keeping is a big task for many people. If you find it challenging to handle your inventory well, Sitecore can be of immense help here. Sitecore XC is the right tool for catalog and inventory management. You can use the feature to create catalogs and modify them at will. Managing the catalogs is also pretty easy with the feature.
- Real-time personalization for shoppers
Sitecore users can take charge of their pricing with XC. The integrated tool is great for promotions. It offers flexible pricing and promotion abilities. With the tool, users can manage pricing according to some factors such as country.
For promotions, users can pick from its 22 out-of-the-box promotions. Tags are also available to choose from to promote your products.
Win more shoppers to your site by processing your promotions and offers in real-time. For instance, if you wish to offer them discounts or free shipping, add the gift in their shopping cart.
You also have absolute control of shoppers’ interactions with your promotions. Set some rules based on time, history, or date. They help you to be on top of the interactions while meeting your customers’ demands.
- Customer account and order management
With Sitecore XC, your customer service team can manage customer account with ease. It is also a great tool for accounts management too. If you wish to capture and manage orders without hitches, the XC tool covers it all.
4. Sitecore Content Hub
Sitecore Content Hub also provides a wide range of services. The tool offers users several features that are crucial to their business growth. These are:
- Product Content Management (PCM)
You need product data for print catalogs and eCommerce websites. They are also important for ERP systems and more. Automating the maintenance and management of such data is easy with PCM.
It is a good tool that can help you stay on top of your game. It allows you to perform the following operations:
o Integrate new marketing content with product data.
o Work on your content process on a platform that suits. The platform supports complex product ranges and many brands. It is also great for localization and lifecycle.
o View product assets usage across catalogs and signage. Commercial sites, point-of-sale, and mobile apps can also be viewed through the PCM.
With the tool, Sitecore can help you:
- Plan well.
- Use the right strategy for success.
- Keep management in the loop.
MRM is a part of the HUB that assists businesses in several ways for improved performance. It helps them to produce content and organize campaigns.
Multitasking makes it challenging for teams to keep their focus on an outcome. You can bring everyone together and get them on the same page with MRM. You can make collaboration and visibility happen across the content workflow without hitches.
With it, you can:
- Empower the management of marketing operations.
- Support each team members with tailored features for their specific role.
- Establish smooth collaboration between external and internal teams.
- Plan marketing activities and schedule them for effectiveness.
- Align your marketing processes and teams. You can do the same for their outcomes and effectiveness.
- Efficiency campaign plans with the help of your marketing calendar.
- Ability to develop campaign briefings and budgets with proofing and collaboration tools.
- Digital Asset Management (DAM)
Managing digital asset becomes easier with Sitecore Content Hub. As a user, you can use DAM to centralize your entire asset. It integrates well with your content management system.
- Content Marketing Platform (CMP)
It is your responsibility to provide timely content when your audience needs it. Campaigns and channels will always have access to such content when they need them.
CMP is a great tool for eliminating operational inefficiencies. You can use the tool to:
- Plan and manage content strategy.
- Elevate governance and eligibility.
- Optimize your content distribution to audiences.
- Streamline content production.
The content hub enables you to have a clear overview of your content. You can edit, manage, and share the content with ease.
Sitecore offers various pricing options. They are dependent on several factors. Contact Sitecore support for help with the pricing. The information is not available on their website.
But, you can have a look and feel of the platform’s function without paying a dime. That’s what the Demo option is for. You can test its features and see whether they suit your needs or not before committing and paying.
You don’t need a Credit Card for the free trial.
Areas Of Application
Due to its amazing features and benefits, different industries use Sitecore. Some of its major areas of applications include:
1. Retail and E-Commerce
The e-Commerce and retail industry are using the platform for content management. They are taking advantage of its many features to grow their businesses.
Sitecore Experience Platform provides them with everything they need for their businesses.
These are perfect tools for monitoring customers’ interactions with their brands. They also allow them to search transaction histories. They are free to check social media platforms and their positions in sales funnel too. They can use the collected information to improve their services. That’s key to customer satisfaction and retention.
The healthcare industry is complex. Demands are huge across diverse populations. Sitecore simplifies the industry through custom-made solutions for the industry.
Professional health practitioners can use Sitecore’s multi-site management feature. It allows them to reach out to a diverse group of people with the same content. They can customize their content and manage it well to appeal to their audience.
They can run successful healthcare marketing campaigns with Sitecore. Users can integrate the tool with some APIs for that purpose to boost their reach.
Content delivery is the core of education. Instructors must deliver valuable content to their students to impart knowledge in them. Thanks to Sitecore, educators can prepare informative content and send it to students. Some online platforms make it possible to send them to any part of the world. Major e-learning systems that support this are LCMS, LMS, and MOOC.
They can also reach out to prospective students via different channels too. That’s the key to a successful marketing campaign.
So, the education sector also benefits from Sitecore CMS.
Sitecore’s use is not limited to the industries listed above. It is also used in these industries:
- Staffing and Recruiting.
- Information Technology and Services.
- Management Consulting.
- Computer Software.
- Financial Services.