As the number of people who own and use cell phones continues to grow, so does the use of smart phones. 91% of the US adult population currently owns a cell phone and of that 91%, 61% are smartphones.
Further illustrating the popularity of smart phones 1 billion are expected to sell in the coming year, doubling that of the number of PCs.
With over 10 billion mobile Internet devices expected to be in use by 2016, the mobile application industry will grow tremendously to match demand and keep up with ever-evolving technologies.
Trends in mobile application development indicate a strong focus on the following applications in 2014:
- Social networking – fastest growing mobile application category
- Context-aware marketing – will improve user application experience
- Location-based services – 1.4 Billion: Consumer LBS expected user base in 2014
- Mobile search – Product and price comparison for consumer products
- Mobile commerce – Will help streamline consumer shopping experience
- Object recognition – Increase in sensor and processing capabilities
- Mobile payment systems – 1 in 5 smartphones will be Near Field Communications enabled
The future is not only bright for consumers but also those working in the technology and application development fields. The projected job growth for Mobile Application Developers is 131% and with an average salary of $115,000 per year, Mobile Application Development is be considered one of the most promising careers in the job market.