The Internet allows content creators to distribute their content to a wider audience. Creators soon realize they have little to no control over their content once they share it on the Internet. They also realized that their audiences share their content without their permission.
Content creators are then faced with a new challenge of how to protect and control their content and how consumers use it. This was what led to the advent of Digital Rights Management.
What Is Digital Rights Management?
Digital Rights Management (DRM) is a systematic approach to protect the copyright of online content creators’ intellectual property. DRM aims to protect digital media purchased by the consumers against unauthorized redistribution. DRM can also be defined as the policies, practices, and technologies that give content owners the ability to control distribution, repurposing, and the usage of their digital content.
DRM was developed to curb the rapid increase in online piracy of commercial digital products. While there are copyright laws to protect digital content, it is difficult to catch a pirate. The advent of DRM prevents consumers from stealing your content in the first place. It also lets content creators have control over what paying users do with their content.
How Digital Rights Management Works?
Digital Rights Management includes codes that prohibit the copying of your digital product. These codes can also limit the number of devices that can access a specific digital product.
Publishers, authors, and distributors use DRM to encrypt different digital content. This digital content can be in the form of ebooks, software programs, videos, pictures, and more. Digital content encrypted by DRM will need a decryption key to unlock it. Decryption keys mostly come in the form of a product key or license number.
You can use DRM to restrict consumers from taking screenshots of your content. You can also use it to set an expiry date on your digital content. With DRM, you can also put a watermark on your content. You can restrict the people that can access your content to a specific location as well.
Benefits Of Digital Rights Management
It educates users about copyright.
An average user is not bothered with copyright and intellectual property rights. Digital Rights Management allows companies to communicate to their customers what they can and cannot do. Especially in regards to their digital content or software.
It makes licensing agreements better.
DRM allows companies to communicate user restrictions. This is usually in regards to interacting with their content or software. Users that do not want restrictions can then refrain from using DRM digital products.
It helps authors retain ownership of their intellectual property.
DRM helps authors keep ownership of their digital content. This prevents consumers from copying their content and branding it as their own.
It protects income streams of the original creator
Digital Rights Management allows digital product creators to get royalty of their products. For instance; movie makers spend a lot of resources to create movies. Their goal is to recoup their investments once they are launched, streamed, or distributed.
DRM also allows digital media producers to ensure that only paying users get access to their digital products.
It ensures that digital work remains unaltered.
Digital Rights Management allows content creators to keep their work in original form. It also prevents content from any unauthorized alteration. Especially if it may be orchestrated during distribution.
Challenges Of Digital Rights Management
It is not a perfect remedy for intellectual property theft.
Currently, Digital Rights Management has not solved the problem of intellectual property theft. Consumers still look for different ways to bypass the encryption of DRM digital products to use it for free.
Top 4 Digital Rights Management Software.
Bynder is a cloud-based Digital Assets Management (DAM) service. It allows professionals and businesses to manage their digital content. It provides a 24/7-cloud storage system. This helps your team members to store and share files and information. It also allows them to collaborate and change documents in real-time.
Bynder also allows you to control the usage and rights around your digital content. The same can be said for assets in your Digital Assets Management library. This will allow you to reduce legal risk. The information about the use or reuse of digital assets are stored for anyone in your team to see.
Features of Bynder
- Digital assets management
- Drag-and-drop feature
- Enterprise-grade security
- Customized themes
- Real-time collaboration
- User rights
- Product information management
Pros of Bynder
It is more than a Digital Assets Management tool.
Unlike other DAM software, Bynder provides a full marketing solution. This allows marketers and online creators to manage their content lifecycle from creation to distribution.
It saves extra money.
Bynder is a one-size fits all marketing tool. It allows you to create, change, publish, and distribute your content. Bynder will save you the cost of investing in another Digital Assets Management tool.
It is user-friendly.
Bynder is easy to use and requires you to get the basic training. Also, you can customize its taxonomy and user interface to what fits into your brand.
It is stable and scalable.
Bynder is a cloud-based program, and you can access it at any time anywhere with your browser. Bynder is also built with trusted and tested technology like HTML and SOLR. It is also hosted by Amazon Web Services.
Cons of Bynder
It is a bit slow
Bynder is slow in executing commands, especially when it comes to searching for assets. This can be frustrating, especially when you want to conduct a lot of searches.
It does not support direct link sharing.
Another downside of Bynder is that it does not allow its users to share images from an external source using a link directly. To share images using links, you will have to include the link in an email and share it with the team members you want to send it to.
The support system is a bit slow.
Bynder’s support system is a bit slow when it comes to processing your request.
Bynder provides its users with a trial package that allows them to use some of the features of the tool. But, to subscribe to the full package, you will need to request pricing from the manufacturer of the tool.
MemberSpace is a subscription-based Digital Rights Management Software. It gives your users tiered access to your content. The software allows you to have different tiers of subscription packages for your content.
MemberSpace ensures that only members are allowed to have access to your material or online content. It also makes sure that the material your members view is within the scope of their subscription.
The software also allows you to interact with your audience. It even allows them to interact with one another.
Features of MemberSpace
- Flexible Payment Options
- Access Expiration
- Affiliate Program
- Coupon Codes
- MailChimp Integration
- VIP Support
- Sign Up Fields
- Member Directory
Pros of MemberSpace
It allows you to offer tiered packages
MemberSpace allows you to offer tiered membership packages to your members.
This allows you to offer materials based on the subscription level of your members. This, in turn, will allow you to protect the integrity of your courses or materials.
It secures your website content.
MemberSpace allows you to protect your website and restrict access to it. You also get to control the kind of content that a tier of your members have access to. With MemberSpace, you will get exclusivity of your website content, and you can hide them behind paywalls.
It is a flexible and secure payment option.
MemberSpace also allows you to customize your payment options. This can be a recurring charge or a one-time payment. It also allows your customers to upgrade and downgrade their subscription without hassle.
It supports members’ interactions.
MemberSpace is integrated with Muut.com. Mutt.com is a forum solution that allows you to interact with your members.
Cons of MemberSpace
It still needs more improvement.
MemberSpace still has room for improvement. For instance, it can have a more robust analytical tool.
MemberSpace has a trial package that runs for the span of 14 days. MemberSpace’s premium plans come in three tiers: Side Business, Growing Business, and Thriving Business. Side Business is ideal for a business that is just starting, it’s priced at $25/month. The other two plans: Growing Business and Thriving Business, are priced at $50/month and $100/month, respectively.
3. Vitrium Security
Vitrium Security is an Enterprise Content Security and DRM. It allows online content creators to protect their document and image content. It allows online creators to encrypt different document file formats like RTF, TXT, PDF, Word, Excel, and PowerPoint. It also allows different image file formats like PNG, JPG, GIF, and BMP.
This allows content creators to add watermarks, login forms, and expiry dates on both print and copy format. Content creators also get to restrict access to the users that have access to your content. It allows you to publish directly on a website, client portal, or via email.
Features of Vitrium Security
- Customize watermarks
- Customize login forms
- Password protection
- Define DRM policies
- Set browser and IP address
- Access real-time analytical reports
Pros of Vitrium Security
It allows you to have total control of your data
Vitrium Security has comprehensive content and digital rights management settings. These give you complete control of all your data. You can control print and copy, watermark, and browser limits.
It allows you to track users’ activities
Vitrium Security has enhanced system analytics that helps you to track your opened files. With Vitrium Security, you can track the date, time, and address used to open your file. It will also provide you with other details like the browser used to access your content. These insights help you to effectively monitor your content’s usage.
It helps you to protect your revenues streams
Vitrium Security protects your intellectual property with high-grade encryption. This enables you to protect your income.
Cons of Vitrium Security
Its interface needs improvement
Vitrium Security can do better in regards to their interface. Their interface, for example, does not display the number of devices used by a user to access a document or picture.
Vitrium Security has a trial package that allows you to have access to some features of the tool for free. It also has three payment packages: Standard, Professional, and Advanced.
Widevine is a content decryption module (CDM) digital rights management. It allows video content creators to distribute their video content to consumer devices securely. (DRM) developed by Widevine Technologies. It is developed for Google Chrome and Android MediaDRM. Google purchased it in 2010.
Widevine is free to use by content creators. It does not charge any fees for license generation or device integration.
Features of Widevine
- It is free to use
- It supports MPEG-DASH and HLS
- It supports all video files format
Pros of Widevine
It is efficient and effective
It is an effective software tool that is packed with a good range of functions and features. These allow you to encrypt your video content with ease.
It is free to use
Widevine is free to use and comes at no cost. This, in turn, gives video creators the liberty to encrypt their video content without having to pay a dime.
Cons of Widevine
It has a few technical errors
It displays error messages for specific video files when encrypting them. These error messages may go away after trying it multiple times.
It is free to use.
There you have it, 4 of the best digital rights management software. Content creators can use these to protect their work from unauthorized access and use. These softwares don’t offer 100% protection. But, they help to reduce the scourge significantly, this is a step in the right direction. A more fool-proof system will be developed in no time. Content creators work very hard, they deserve to be duly compensated for their intellectual property.