Managing content is a major issue for digital marketers across the globe. The thought of creating consistent content will frustrate you. Content such as digital campaigns, social media pages, and email newsletters.
The daily cycle of a digital marketer is frustrating. It is important for a digital marketer to rely on content management systems. CMS helps overcome the challenge of content creation. CMS is an essential tool marketers need to keep all their content in order.
What Is Sitecore?
Sitecore is a content management system that converts customer’s interaction into transaction. How? The contextual intelligence of Sitecore keeps track of the behavioral pattern of users. It learns their location and preference. It then uses this data to suggest relevant products and services. This way, Sitecore eliminates the tendencies of misdirected digital adverts and campaigns.
Features of Sitecore
Sitecore has two major components, DMS and CMS. Although these acronyms are not the exact words, they convey an idea. They show the different capabilities of the software. Sitecore CMS allows users to create, publish, and regulate content on the web. This is also known as the web content management system (WCMS). Sitecore’s CMS is Sitecore Web Experience Manager designed to scale content. Some of its features include:
Omnichannel automation. This is the act of disseminating information across channels. Publishing activates a system that spreads created content across various marketing channels. You only need to create content once. Omnichannel distributes the content across different marketing channels.
Contextual intelligence. Specific content is for specific website visitors. You own the experience here. You customize content and adopt it to suit different customers. This makes the whole process seamless.
Multi-site integration and maintenance. This is not limited to Sitecore websites. Sitecore can source data from other platforms too.
Provides data-driven customer insights
Branding tailored to customer engagement.
Sitecore’s framework is the.NET platform
It uses a familiar Windows user interface.
Sitecore Digital Marketing System (DMS) refers to Sitecore’s omnichannel automation contextual intelligence. It also shows its capabilities. This is Sitecore Experience Platform. A combination of Sitecore Web Experience Manager, customer intelligence and cross-channel delivery. All these sum up to show that there is a thin line between CMS and DMS.
How To Adopt Sitecore
Since its launch in 2001, Sitecore CMS has undergone over 7 major upgrades. This consistent upgrade is a big deal for developers and digital marketers. This shows that Sitecore is future proof. Upgrades prove that Sitecore has a solid and secure database. It also proves that this database will continue to expand and solidify itself when it upgrades.
Every aspect of Sitecore’s marketing channel is customizable. Users have full control over how applications relate to each other.
More so, there is an ease that comes with learning Sitecore. The interface is familiar. You can import your Windows interface here and still excel. There are certain factors that need consideration when adopting Sitecore CMS.
- What is your product or service?
Content management begins with clarity of product and service. Sitecore will process the data presented and then give you full control. You are able to decide which information gets to what customer.
- What is the lifecycle of your would-be customers?
Lifecycle refers to the behavioral pattern of your customers. Again, this is one distinguishing factor of Sitecore CMS. The lifecycle of your customer is predicted using the contextual intelligence of Sitecore. You can now create impeccable content, designed to meet their immediate needs.
- What are the specifications of your target industry?
This is a complex area of CMS. Many industries have defined complexities. Yet, they remain popular and lucrative. So, you cannot afford not to deal in these industries. Take for instance, the healthcare niche. Sitecore makes it easy to navigate in any industry. Do not forget that Sitecore relies on collated data. You can use this data to create and manage the appropriate content each industry demands.
- What is your current available technology?
Sitecore is not a standalone solution. It is a platform. There must be a system in place that needs a platform to function. What system do you have in place currently? It is important to note that Sitecore’s execution is basic. It requires thorough diagnostics of your current system (streaming systems too). This way, you can optimize your marketing channels.
Sitecore can be further divided into two levels of adoption. You can adopt Sitecore as a developer or as a digital marketer, whichever way it applies to your structure.
What Is Sitecore To A Developer?
Sitecore is adjudged by respected authorities to be a commanding CMS with an adaptive DMS. It is built on ASP.NET which provides an enabling environment for different users. Content editors, developers, and marketers can control and manage all areas of their website. This control cuts across blog posts, eCommerce, advanced personalization, and social integration. The fact that Sitecore uses .Net platform as part of its language is noteworthy. The ability to control every aspect of any software is a rare feature. Developers should leverage this flexibility that allows for creation, analysis, and content management.
Sitecore has grown in popularity over the past years since its launch. This means that there are many sites that support this platform. For a developer, this information is golden and liberating. This is because one of the important factors of any marketing solution is its popularity. A popular platform solves the challenge of usability. It also strengthens the credibility of the platform. Usability and credibility are top features developers often look out for in a system.
The Framework Of Sitecore CMS
The seventh version of Sitecore CMS runs on .NET 2.0 and 4.0. The entire core of this version is rewritten from the start. This is so it can optimize the enhancements in ASP.NET 4.5 its base. All Sitecore powered websites continue to enjoy the scalable and flexible, tight security of the .NET framework. Hence, making the Sitecore CMS a market favorite. Top global brands like Toshiba, Nestle, Experian, and Canon adopt this system. The framework of Sitecore CMS includes the following segments:
A role-based system
Sitecore’s framework integrates a powerful desktop interface. This interface is managed by a flexible role-based system. Items can be customized to look friendly and relatable. This interface is identical in look and feel to a Windows desktop. So, you need not worry as a new user, if you are familiar with Windows desktop, you can study and learn Sitecore. There are many applications that handle specific tasks. These tasks include setting up workflows, managing users, monitoring campaigns, and editing content. This would not be strange or difficult because of the similarity of this framework to Windows.
Sitecore’s framework is rich and extensive. It contains over 1,300 classes and 5,000 methods. This is a developer’s delight. Sitecore CMS is in itself a combination of three distinctive databases and a web application. There is a core database, master database, and web database. There is also an item folder that houses content for the web application.
This is the heart of Sitecore. Since the base of Sitecore is ASP.NET, its membership is also tailored to imitate this base. The core database of Sitecore CMS manages membership. This will, in turn, allow standard .NET membership control to work. Core database handles all system settings. You control the configuration for all the applications that run within Sitecore CMS.
CMS acts as the access portal. It enables you to automate. You can configure any settings and build your applications. You add buttons and define their functionality, overriding existing functionalities. Again, everything in Sitecore CMS can be customized.
When new content is created, altered, or deleted, it is stored in the master database. The master database is the content editor’s environment. Content in preview mode is also stored here for reference. You can customize workflow here, and even proceed to restrict certain sections of the site from this domain. Master database prioritizes the security of content. You can lock content here and allow other users to deliberate on the content before it goes live. This ensures that live content is compact.
Live content for the web application of CMS is found here. The web database does not store content in preview mode. Content is stored in their latest live form. Items are always live here.
The moment a content editor publishes content, the content copies to the web database. Production environment allows for a slight change in the database. This runs alongside the live environment. The SQL server is the base of operation and it can host both the core database and web database. This means that in the public website, CMS is unavailable. This also means the application that runs within the framework of Sitecore is most secure. Loopholes are covered up and the system is foolproof.
Item folders for web application
Everything within the content tree is an item. You can query any of these items using API. Note that the content editor has full control over everything that happens here. You can define how items relate to each other. The content tree is where you store and access Sitecore web applications.
Developers and system administrators can relate with template folders, Layouts, and System items. Content editors can relate with content and media library items. It is easy to find an item within the content tree since all content, whether files, images, PDFs, or pages are categorized as items.
Content item folder
The website pages and data are found in the content item folder. The structure of the website can be modeled here since these items (pages and data) are what make up the website.
Layout item folder
The layout item folder is technical. The items here are unfamiliar to marketers. Developers locate and reference ASPX layouts found here. They do this for running the Sitecore CMS web application. There are also “sublayouts” contained here. Items needed for page creation can be found here as well, including widgets.
Widgets are vital items in the layout section, you can reuse them. There are inter-connections of various items within the layout folder. This makes the reuse of widgets possible. The Layout item folder is technical. But, the flexible nature of Sitecore CMS makes alterations easy.
Templates item folder
Sitecore uses template items to describe objects. They also use this to define what field the object will contain. Every field has a defined default value when an item is created. There is a layout that accompanies such an object.
Media item folder
As the name suggests, multimedia files are found here. All related media files are stored in this database for easy referencing.
System item folder
Settings, basic or standard, can be found here. You can even change the web language here also.
What Is Sitecore To A Digital Marketer?
A marketer is an enthusiast who can take advantage of the flexibility of a system. Sitecore CMS is one of such flexible systems that every marketer should leverage. Unlike the developer who is familiar with the terrain of CMS, the marketer is a novice with an eager mind.
What is more important to an enthusiast is the integration of Sitecore CMS. How can it fit into your marketing system? As stated earlier, the implementation of Sitecore is unique and product-specific. You can adapt it into an existing system and it will revamp the whole business scope.
There is a relationship that exists between Sitecore and marketing. At this juncture, you are familiar with how Sitecore CMS can coexist with your marketing. But that is one aspect. The other aspect will be possible scenarios where Sitecore integrates into marketing structures.
Sitecore for Real Estate
Real estate, like every other industry, is competitive. With its multi-site integration functionality, Sitecore CMS gives users market edge. It allows you to check other websites and create content like that. You have saved yourself the stress of sourcing for data. With the data Sitecore provides, all you need do is study the data and scheme a unique brand. One that will compete in the industry.
Sitecore CMS is not limited to Sitecore powered websites, it cuts across. Now you can imagine that kind of reach.
Sitecore for Healthcare
The Healthcare industry is complex. It will take a solid but flexible system to navigate within the industry without hassle. Sitecore offers a flexible software solution. As a healthcare marketer, you can manage and customize content with ease. You can tailor pre-made APIs in the database for effective healthcare marketing campaigns. Marketing through omnichannel automation will only need you to create the content once. As soon as you publish, the system reduplicates across channels.
Sitecore for Education and E-Learning
Content is one of the most valuable assets of an educational institution. The quality of your content gives you an edge over competitors. The educational institution relies on content. A free flow of content from instructors to students. You can fuse student data into a single view using Sitecore CMS. This data accesses e-learning systems, social pages, mobile learning, and other digital platforms.
One major aspect of the implementation of CMS is outreach. Sitecore has a multi-site integration feature. This means there is a larger audience to reach. Sitecore guarantees a mass distribution of content. Your brand will get to the targeted audience. When it does, you know that they are ready to receive your brand. Since the data you are working with is from Sitecore’s contextual intelligence.
Sitecore for Retail and eCommerce
One of the best ways to show the effectiveness and efficiency of Sitecore CMS is eCommerce. E-commerce shows how Sitecore contextual intelligence works. It probes into the workability of CMS and how you can put it in place in real time. The omnichannel automation buttresses that this industry is why Sitecore exists. Generating and managing content tailored to specific customers. As a digital marketer, you know how important it is to get the attention of the right customer. Sitecore has simplified this process for you.
Data collated by Sitecore Experience Database acts as a guide to retailers and eCommerce marketers. They can track how customers interact with their brands across channels.
One of the best CMS platforms in the market today is Sitecore. A global industry with an unmatched excellent product. Sitecore CMS helps marketers craft seamless and unique experiences for their customers. Sitecore is better than the competition. This is because it operates within the contextual confines of a customer. This is what gives marketers and business owners the edge. They’re able to offer relevant products and services to customers. This is why Sitecore CMS is the long-awaited marketing disruptor.