User experiences and artificial intelligence are inextricably important in today’s world. Both inform & affect how the other works. People think that AI will ultimately replace the need for human-driven UX.
But In reality, it may only change the way humans approach UX. To keep pace with digital trends, UX professionals must learn how to use AI as a design and development tool!
HOW AI IMPACTS UX DESIGN AND DEVELOPMENT
AI can affect user experiences in two different ways – it can impact the fundamental design process as well as the actual interaction between the digital interface and the human user. For years, smart algorithms have been driving better personalization and changing how humans interact with interfaces. Netflix, Pandora, Google, Facebook, Amazon, and a number of other companies use AI to deliver the right content and recommendations on demand.
The advancement of smart systems can also impact the UX design process. The Grid offers clear case example of how AI is changing the field of UX design. The content management system uses a database filled with thousands of web pages and designs to deliver ready-made and customized sites on demand.
To develop a fleshed out website, users need only upload content and the AI website designer will deliver a full, SEO-optimized site – no human interaction required.
While The Grid example may seem like the first step to human-less user experience development, the likelihood that it will completely replace human expertise is slim. Data sets and programming will always limit AI-driven systems to some degree. AI cannot react as swiftly and efficiently in the face of unusual demands. UX design and development is as much an art as it is a science. Professionals must make judgment calls to deliver an innovative and enjoyable design.
What seems logical to the system may not actually improve the user experience. If computers ever get to the point they can creatively solve problems, understand the human experience, and develop new and innovative ideas, then we may worry more about the survival of humanity than the survival of job descriptions.
HOW UX DESIGN AND DEVELOPMENT IMPACTS AI
On the other side of the fence, UX often drives the capabilities of AI systems. Without a human sitting behind the scenes and tweaking AI algorithms to operate more efficiently and optimizing user interfaces, AI systems will not learn and deliver personalized and high-quality results that end users expect.
Consider Facebook’s deep learning capabilities. The algorithm gives users easy access to a robust selection of relevant content assets. Without the right user experience, however, Facebook users would experience trouble navigating to or interacting with the AI interface. UX design impacts the usability of AI systems.
UX professionals must consider AI as another variable thrown into the mix. Like content development and UI development, AI often requires someone evaluating the outcomes and reading the code to say, “You know what, the system could add more value to the user experience if we tweak its use cases.”
A computer can run, collect and comb through data sets, but it often cannot apply creative problem solving skills UX professionals use to create superior products. AI needs the UX specialist to achieve its potential in the digital world.
Everyone makes jokes about how the advancement of artificial intelligence could lead to humanity’s demise. In reality, individuals and businesses need AI to keep up with market demands and evolving digital interactions. Without automation, AI learning, and analytics, UX would not be the robust career field it is today.
Like all other fields, constant change has replaced the notion of job stability. In every professional field, skilled individuals must evolve or they may fall behind. The advancement of AI represents a new way that everyone who comes into contact with technology must evolve.
Manufacturing employees must learn how to operate software instead of manually manipulating equipment and financial advisors must learn how to add value outside of software-driven insights.
In the field of UX design and development, the professionals who recognize the potential in AI-driven system designs will ultimately enhance the end user’s experience far beyond today’s limited capabilities.